It’s official! Tommy Hilfiger has taken the next step to turn the runway into a consumer-driven show. Following in the footsteps of such brands as Burberry and Tom Ford, Tommy has completely changed the fashion industry for good, and we couldn’t be happier. What do you guys think of this exciting news?
Tommy Hilfiger, 64, is the latest designer to officially take the next step and democratize the runway. Joining the ranks of Burberry and Tom Ford, Tommy has decided to follow in suit and we couldn’t be happier. Since the moment Burberry announced they were going to change the fashion world forever, we were so impressed. So, seeing one of our fave designers, Tommy Hilfiger, do the same, makes us so happy! Beginning September 2016, the NYFW installment for Tommy Hilfiger will be a completely consumer-driven runway, where all of the styles will be immediately available for purchase through retail, ecommerce and wholesale channels. Is this not the most amazing news ever?
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Starting with the Spring 2017 NYFW season, Tommy Hilfiger will redirect its runway investment to match up to the retail calendar and debut its Fall 2016 collections with a full-scale fashion show for consumers and press. The show will give consumers the pleasure of “Buy Now. Wear Now.”
Tommy made an official statement, “I founded my brand to be accessible and inclusive, and I’ve always considered the consumer to be the most important aspect of our business. In the past 30 years, we’ve paved the way in fusing fashion and entertainment. This philosophy has always been a part of my dream to connect our global consumers to inspiring, unexpected fashion experiences. We’ve been building towards this for a long time, and the natural progression of this approach to democratizing the runway is to make the full excitement and energy of NYFW directly accessible to our consumers in a globally impactful way.”
Daniel Grieder, Chief Executive Officer for Tommy Hilfiger, also said in a statement, “As one of the world’s most recognized American lifestyle brands and most visible shows at NYFW, we have a unique opportunity to take a leadership role in moving the runway closer to the consumer. In line with our vision to become more consumer centric, it’s important that we channel the incredible visibility and engagement that our shows generate into the moment when the product launches. This is the next step in our journey to shorten the development cycle and balance our approach to meet the diverse needs of consumers, buyers and media. We are committed to working in a new way with our business partners and the industry to achieve this goal.”
Not only will the show be shoppable, it will also debut Gigi Hadid’s, 20, capsule collaboration with the brand, where the complete TommyXGigi collection will be presented to consumers for the first time at a runway event. Following the Fall 2016 launch of the TommyXGigi capsule collection, the Spring 2017 Tommy Hilfiger women’s collections will debut to consumers for the first time in February 2017.