This is so incredible! Steven Izen, the founder and CEO of Lokai has teamed up with the Alzheimer’s Association to create a one of a kind bracelet to benefit Alzheimer’s research and awareness.
Nearly everyone, including Kylie Jenner, is rocking a Lokai bracelet at this point but the company has just stepped up their game. Lokai announced their partnership with the Alzheimer’s Association with their limited edition purple bracelet and they have guaranteed a minimum donation of $300,000. But you’re going to want to find out why they picked this particular cause — grab your Kleenex!
Steven, the founder and CEO of Lokai, created Lokai after learning his grandfather was diagnosed with Alzheimer’s. Now he’s able to take his dream even further by supporting the Alzheimer’s Association by donating $1 for every purple Lokai sold. “This initiative is an extremely important part of our story and history, as it was the driving force for Lokai’s creation,” Steven said in a statement. “When I was 19 years old, I learned my grandfather was diagnosed with Alzheimer’s disease. This was a truly life-changing moment. My grandfather had always been deeply devoted to family and the importance of giving back to the community. We can think of no better way to celebrate his spirit than with the launch of the limited-edition purple Lokai, benefiting the Alzheimer’s Association. Since his diagnosis, it’s been my mission to make a substantial difference in the fight against Alzheimer’s; never in my wildest dreams did I think I would be able to give $300,000 to a cause that means so much to me and my family.”
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To further raise awareness for the Alzheimer’s Association, Lokai encourages supporters to post Instagram photos wearing their purple Lokai to honor those affected by Alzheimer’s by tagging @livelokai and @alzassociation, and by using the hashtags #livelokai and #fightformemories.
“The generous financial support from Lokai as well as the company’s efforts to raise much needed awareness for the Alzheimer’s cause is greatly appreciated,” said Donna McCullough, Chief Development Officer. “More than 5 million Americans, just like Steven Izen’s grandfather, face Alzheimer’s disease every day and that number is expected to rise dramatically in the coming decades. The devastating impact on families, communities and our nation are why investments like Lokai’s in research is critical to changing the trajectory of the disease, and in the meantime, the Alzheimer’s Association will serve as the place for families to turn for care and support.”
Click here to buy your very own Lokai bracelet to join the fight against Alzheimer’s.