Go wild! GoPro got into the Super Bowl commercial arena for the first time with a super high energy montage of extreme athletes snowboarding, rock-climbing and bear-hugging. The Ramones ‘Blitzkrieg Bop’ is the perfect backing track for this action packed reel. Check it out here!
With The Ramones chanting “hey ho, let’s go!” GoPro launched their first ever Super Bowl commercial during the big game between the Carolina Panthers and Denver Broncos. As you can imagine it was full of adventurous sports like snowboarding, sledding, bungee jumping and rock-climbing. You have to take a look!
Set to the thumping punk anthem “Blitzkrieg Bop” by The Ramones, the ad features live shots showing off the camera’s expert picture capturing. The footage used for the ad was actually from the videos of GoPro users, whom we see taking part in a variety of extreme sports. The ad was seen across the US, including in Chicago, Los Angeles, Minneapolis, New York, San Diego, San Francisco and Seattle. So, if you did miss it we’ve got you covered.
A marketing exec for the brand revealed how happy they were to have users participating in creating their ad spot. “Marketing teams work tirelessly to create something that will grab the attention of the Super Bowl viewers,” a press release wrote. “Thanks to you, GoPro doesn’t have to do that,” the statement said. “Every day, GoPro users create and share content that inspires us. No think tank needed. You create the most dynamic, engaging content out there. We are just excited to show it to everyone.”
The statement added, “Plus the Ramones. Because everything is better with the Ramones.” And we can’t say that we disagree with them! The fun beat definitely caught our attention and set the backdrop for the super cool commercial!
Did you love the GoPro ad, HollywoodLifers? Did it encourage you to go and buy one of their cameras? Let us know what you think in the comments below!