Still think driving a Prius is lame? Well, think again! The Toyota car is amping up its image this Super Bowl Sunday with a hilarious new commercial teaser that proves just how badass driving a Prius can be — well, sort of. See it here!
It’s no secret that the Toyota Prius isn’t exactly the coolest car on the block. In fact, if we’re being honest, it’s drivers tend to have something of a nerdy reputation, however unfair that may be. But fear not Prius fans, because that’s all about the change with the release of the company’s new Super Bowl commercial! In the campy new teaser video, the company attempts to give the eco-friendly hybrid a “badass” new image, proving that its drivers are actually #HeckOnWheels — and yeah, still a little geeky too. See for yourself here!
For its first Super Bowl commercial in eleven years, the Prius returns with a witty 90-second teaser spot, which comically positions the newly upgraded hybrid as a rip-roaring dragster for the tame 9-to-5 set. Entitled “Heck on Wheels,” the 90-second teaser follows a bespectacled office worker as he belts out an AC/DC-style rock anthem about his Prius while making his usual morning commute. “They can’t believe what their eyes can see — they never thought a Prius could feel so badass,” he sings while throwing up a rock n’ roll gesture to his neighbors.
Don’t let the sleek, new image fool you though — Toyota is still well aware of the car’s reputation, and even pokes fun at it with lines likes: “The mother trucking ride is keeping it safe, so I don’t spill my chai.”
As for their official game day ad, Toyota is keeping pretty mum about its plans, revealing only that it will be a 90-second spot during the two-minute warning of the second quarter. That being said, we hope they’re prepared to face some stiff competition as this year’s commercials are already shaping up to pretty memorable. From the return of Budweiser‘s fan-favorite Clydesdales to Snicker’s hilarious Marilyn Monroe-inspired skit, this year’s commercials are promising to be bigger and better than ever before!
HollywoodLifers, what do you think of Prius’ badass commercial teaser? Are you excited to see what they come up with come Super Bowl Sunday? Sound off below!