The Clydesdales are back! It wouldn’t be a proper Super Bowl without a Budweiser commercial that featured the trademark horses. In their new ad, the beer company throws some shade at ‘small’ craft beer breweries while celebrating its bigness. Click to watch!
Do you think Budweiser is rooting for the Denver Broncos to beat the Carolina Panthers at Super Bowl 50? The beer company brought out their own horses, the classic Clydesdales, for a new commercial that aims to trample all over the competition.
The ad, which will air during the big game on Feb. 7, doesn’t waste any time in showing the Clydesdales. The magnificent animals kick things off, while scenes from the Budweiser breweries boast how the beer is “not small,” “not sipped” and “not imported.” Gone are the puppies from their 2015 commercial and all that’s left is attitude.
The spot, titled, “Not Backing Down,” continues the “Brewed the Hard Way” campaign that kicked off at the 2015 Super Bowl, according to Ad Age. Budweiser bragged it was a “macro brew,” dissing smaller breweries as not being worthy to be called the “King of Beers.” In fact, this commercial takes a shot at Shock Top, saying that beer is “not a fruit cup.”
“These ads, like it or not, are us telling it like it is and us being us,” Brian Perkins, U.S. Vice President for the Budweiser brand, told Ad Age. “And I like that we have the confidence to do that, and accept that, you know, maybe we are not for everyone.”
We’ll have to see what the Shock Top orange has to say about this. It got into a crazy argument with comedian T.J. Miller, 34. Despite T.J.’s quick wit and comebacks, he could not get the better of the brewery’s mascot. Maybe the Wedgehead will deliver a smackdown on Budweiser for their shady, shady commercial?
Budweiser isn’t just bringing the Clydesdales to Super Bowl 50. They’ll also have Helen Mirren, 70, who will bring her “notoriously frank and uncensored British lady” attitude when she trashes “selfish cowards” who dare to drive drunk. Plus, Amy Schumer, 34, and Seth Rogen, 33, will kick off The Bud Light Party, inviting everyone to see their giant caucus. Well, Budweiser’s whole attitude is bigger is better, after all.
What do you think about Budweiser’s new commercial with the Clydesdales, HollywoodLifers?