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Van Halen Rocks Out & Helps Acura Reveal New NSX In Super Bowl Ad — Watch

Tue, February 2, 2016 4:53pm EST by Add first Comment

So dope! Acura has teamed up with Van Halen to deliver a hot Super Bowl 50 ad that will get you HYPED! Watch the hard-rocking video here!

Nothing goes better with a sizzling sports car than loud rock ‘n’ roll music — and Acura proves that in their new Super Bowl 50 ad. Alongside the iconic rock band, Van Halen, Acura delivers a glorious Super Bowl ad that celebrates classic music, flawless design, and American culture. This commercial will make you want to jam out to vintage rock, all the while cruising in a fierce vehicle!

Van Halen’s hard-driving rock n’ roll classic “Runnin’ With the Devil” will make Acura’s 30-second spot for the 2017 NSX sports car completely one-of-a-kind during CBS’ broadcast of Super Bowl 50 on Feb. 7. The commercial, which was created by ad agency MullenLowe U.S., contains no dialogue, which is a bold move, but we think it totally works! Instead, the well known voice of singer David Lee Roth provides a crazy-cool backdrop to sexy images of Acura’s new car.

The brilliantly exciting ad features a bunch of “Ohhh yeahhh!,” “Woo!,” and “Ooooh!” screams, which coincide perfectly with stunning clips of the car’s model, engine, and tachometer. Although Van Halen seems like the perfect choice of music to set a high-end car commercial to, Acura and MullenLowe didn’t always have their hearts set on the band. In fact, they considered a variety of songs from different genres before settling on “Runnin’ With the Devil,” according to a Jan. 28 New York Times article.

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“Ultimately we knew that we wanted this to be a rock song,” revealed Leila Cesario, the national advertising manager for American Honda’s Acura division. “The Super Bowl is a big American platform. It needed a big American band that screams excitement.” And we couldn’t agree more, this commercial most definitely has us pumped!

This will be Acura’s first Super Bowl spot since 2012, but they won’t be the only ones channeling their inner rockstars during the big game’s commerical breaks. Aerosmith’s Steven Tyler, for example, will star in a spot for Skittles, while sheep belt out Queen’s “Somebody To Love” for a Honda ad. Clearly rock ‘n’ roll is here to stay!
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HollywoodLifers, how awesome is this Super Bowl ad? Do you think Van Halen was Acura’s best choice?