Hairstylist Jen Atkin works with tons of celebs like Chrissy Teigan, the Kardashian sisters, Kylie Jenner, and many more, and now, she’s released her very own hair care line!
OUAI (pronounced “way”) haircare has only been available for a few hours, and it’s already a huge success. Jen Atkin officially released her line on Feb. 1 and she’s already got a slew of celeb fans including Kylie Jenner, Shay Mitchell and Nicole Richie, who posted this hysterical video on Instagram. Learn more about our favorite products below!
Jen said in a release: “Ouai means yes, in that casual, Parisian way. It’s about saying yes to being that effortlessly cool girl. To getting real. And to looking chic, no matter how many followers you have.”
“I began my career in Hollywood, styling hair for some of the world’s most talented and beautiful celebs. I’ve traveled around the globe for years, working with amazing women in fashion, editorial, runway, music videos and film. From New York to Paris to Dubai, the two things that every woman has in common is lack of time and unhealthy hair. I’m ready to get real about how to achieve hair goals and what we as women want to look like!” Jen said.
OUAI — Shop New Haircare Line From Jen Atkin
The products feature ama oil, an amino acid blend, “smart keratin,” and jasmine extract, which also delivers a gorgeous fragrance.
“I know a few people, who called a few people, and found the best chemists in the industry to develop ingredient combinations that really deliver results,” Jen said.
The line features 5 different shampoo and conditioner sets (curl, repair, smooth, volume, clean), a hair oil, a masque, 3 supplements, and 6 styling products. We’re most excited for the Dry Shampoo and the Texturizing Hairspray. Shop them here!
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Are you going to buy OUAI by Jen Atkin?