Because she’s worth it! The 69-year-old actress is the beautiful new face of L’Oreal, specifically their Age Perfect skincare line, the brand announced on Jan. 8.
We love when beauty companies break down barriers and L’Oreal has done that gorgeously by naming Susan Sarandon, 69, as the newest face of the brand. Read what Susan had to say about beauty and aging below.
Susan is absolutely glowing in the first campaign image, wearing a white dress and a gold bracelet.
“When L’Oréal Paris first approached me, I was so flattered,” she said in a statement to Us Weekly.
“The brand has always been a leader in helping in the empowerment and development of women. The very first time I heard ‘Because I’m Worth It,’ it definitely was a shift in the framing of why you should look good. It had to do with women becoming the master of their own lives and decisions. It’s an extremely powerful statement that has transcended time.”
She continued: “I look forward to being older, when what you look like becomes less and less an issue and what you are is the point. Beauty comes from the inside; it’s a state of mind. I’m proud to be a part of their message and to represent the L’Oréal Paris women.”
Susan Sarandon For L’Oreal Paris — New Brand Ambassador At 69
L’Oreal Brand Global President Cyril Chapuy said in the same statement: “Susan is a cinematic icon. She is strong, charismatic and talented, and has a compelling sense of self. Her outspoken activism, captivating film work and authentic charm continue to inspire women to be fearless and believe in their convictions. She is a real woman of worth inside and out. We are honored to have Susan as a new Lorealista.”
Other L’Oreal brand ambassadors include Jennifer Lopez, Karlie Kloss and Blake Lively.
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Do you love that Susan is a new addition to the L’Oreal family?