Chills. Everywhere. Rihanna has released the short film for her new collaboration with Samsung called ‘ANTIdiaRy’– and it is seriously spooky (but, like, in the sexy Rihanna way). Watch it immediately!
Rihanna, 27, has just launched an exciting new partnership with Samsung, intended to let fans see her life more than ever before– and she introduced it in typical RiRi fashion: with a badass video! The vid premiered in snippets throughout the commercial breaks during the 2015 American Music Awards on Nov. 22, and now we get to see the entire thing in full! Warning: there are creepy children involved. Check it out!
“Her story will become yours,” the home page of ANTIdiaRy reads when you sign on using your mobile device. The interactive website is like nothing you’ve ever seen, laying out photos of a home, in which you can move your phone around to navigate and “find the clues.”
If that sounds kinda weird, well, it is– but it’s also insanely cool. Check out the site (antidiary.com), and give it a go yourself to get inside Princess RiRi’s personal kingdom!
Back to the video, though. We open on Rihanna, in a sun-drenched room, filled with antique horses and candlesticks and whatnot. Rihanna lies in bed, as an Adele–like melody established the melancholic creepiness. We then see writing on the wall (not a metaphor), and children who sit at the piano plucking at the keys.
It stays cute for a little, with Rihanna making adorable faces at the children under the covers, but it turns spooky pretty quickly, as the two kids lead her down a hall, The Shining-style. Watch for yourself to see what happens next!
What do you think of the ANTIdiaRy video? Are you excited for Rihanna’s new partnership?
— Casey Mink