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Ariana Grande Debuts Retro-Themed Promo Video For Ari Fragrance — Watch

Mon, November 16, 2015 5:36pm EDT by 2 Comments

Leave it to Ariana Grande to give retro beauty a whole new meaning! The pop star just released a short film to celebrate her first fragrance, Ari by Ariana Grande, and unsurprisingly, it’s filled with all sorts of girly goodness! From her backseat primping to her furry co-star, this is one promo video you don’t want to miss!

Thanks to Ariana Grande, 22, we know exactly what we want to find wrapped under our trees this holiday season — her debut fragrance! The 22-year-old singer dropped her first marshmallow-scented perfume, Ari by Ariana Grande complete with a girly pink glass bottle and mini white pom poms earlier this fall and we’ve been lusting for it ever since. Now, in keeping with the campaign’s Old Hollywood vibes, Ariana just released a retro-themed short film that falls somewhere between an old Audrey Hepburn movie and a music video for her new single “Focus.” Click here to watch!


Set in a 1950’s-era New York City, the video opens with Ariana hopping into the back of a vintage taxi cab with her beloved puppy, Toulouse — no doubt on their way to a very glamorous event. When the cab driver—a charming older gentleman—asks her to sing a song for him, Ariana is more than happy to oblige, giving a flirty performance of her hit single, “Focus.” Of course, being the sugary sweet pop singer that she is, Ariana can’t resist primping, dancing and showing off her signature hair flip for the cab driver, who can’t seem to take his focus off of her! But can you blame him?


When they finally reach her destination, the 22-year-old singer pauses to apply a spritz of Ari before noticing the flashing lights of the paparazzi. With a coy look at the camera, Ariana appears to reconsider her plans and decides to extend what we can only imagine is the best smelling cab ride of all time.

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As fans of the fragrance will know, Ariana’s first scent is every bit as girly and glamorous as the pop singer herself. “The scent is sweet, yet sexy, with some surprises underneath,” Ariana said of her self-named fragrance she created. Ari includes notes of raspberry, vanilla orchid and marshmallow, and is now available for purchase in stores and online at Macy’s and other prestige department stores.

HollywoodLifers, will you be buying Ariana’s first fragrance this season? What do you think of her fun, flirty promo video? Share your thoughts in the comments below!

— Alyssa Montemurro