Reed Krakoff has just launched a new, limited edition collection for Kohl’s and it is fabulous! Not only is the collection stunning, it is super affordable too. What do you think of this collab?
Reed Krakoff, the high-fashion brand, has officially teamed up with Kohl’s for a limited-edition Reed for Kohl’s collection and it is everything we’ve ever dreamed of. The collection will be priced between $15 and $129 and will include everything from women’s wear, footwear, and accessories, with a focus on handbags. The collection will be available at 1,116 Kohl’s stores and kohls.com in mid-April, so get ready everyone!
Reed Krakoff had a signature collection which included handbags in the range of $1,200 to $3,000, so this new collection with Kohl’s is very exciting as it is super affordable. Krakoff called the line with Kohl’s, “the new accessible luxury.”
Michelle Gass, Kohl’s chief merchandising and customer officer, told our sister site, WWD, “The future of the designation is to be determined. Frankly, the designation isn’t a significant priority for us going forward. We’re bringing in these great known brands to elevate the assortment in the store. We’re making sure that Reed is our primary focus.” She goes on to describe Reed’s brand, “a contemporary feel in a good, modern way. Among the areas we’re looking to grow and expand are the modern and modern classic looks.“
The collection is pretty casual and not too fancy, which makes it easy to wear. All of the pieces are primarily made up of colorblocking, stripes, perforated fabrics, and dip-dyed items.
Gass went on to praise Reed’s career at Coach Inc., saying, “Reed is so famous for what he’s done in the world of handbags. He’s responsible for designing, touching and influencing more handbags than any other designer in the world. He’s a master. When you look at the iconic bags he created under his own name, they’re fantastic. They’re thoughtful, elegant and very functional. He’s built a collection for us based on his own collection. There are nuances and differences, and he made [the products] more acceptable.”
Reed made a statement about the collection, “There’s this amazing opportunity for handbags in this space and for design that’s absolutely unique and exciting and affordable. At the highest order, the mission of Reed is to create excitement in accessories. It’s not a very dynamic spot right now.” In regards to the quality of the products, “To be frank, you never know where it will go with this level of detail. There’s now an ability to produce amazing products at very attractive prices.”
Some of Reed’s proceeds will be donated to the Council of Fashion Designers of America.
What do you guys think of this new collection, are you excited?