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H&M X Balmain Release Sold Out Immediately & Riots Ensue

Thu, November 5, 2015 11:54am EDT by 1 Comment

The H&M X Balmain collection came out today and just like that it’s already gone. Not only was the collection sold out in one hour, shoppers everywhere ransacked stores and got into cat fights. This is madness.

The H&M X Balmain collection officially went on the market today, Nov. 5, at 8 am and the entire world is literally falling apart. H&M stores worldwide are being ransacked, raided, and torn apart. Can you believe this craziness?


Not only did the website literally crash immediately, once it was back up, every single product was sold out. You can maybe get a black belt for $1,500 on eBay if you try hard enough.

All day on Twitter, people have been posting pictures, videos, and detailed accounts of the ravenous animals that are ripping each other’s hair out just to get a $600 beaded dress that’s probably not even their size.

Some people were tweeting:

This is literally madness. People are going nuts for this collection and to be honest, we are confused as to why, considering the collection is unbelievably expensive.

Obviously all of the stores are basically sold out already and they only opened at 8 am. As of 10:55 am people were waiting in line at the Times Square location for an hour and a half to get to the front. All of the men’s stuff is gone with the wind and some women’s stuff is left.

We spoke to a shopper, exclusively, at the flagship store: “I got here at midnight and the line was already around the corner and by the time I was let in with my wristband everything I wanted was already gone, that’s why I’m back in line.” (As we spoke to her she already had a huge bag under her arm and rushed past shoppers to line up).

By 11 am flagship employees said they were the only store in Manhattan that still had pieces. As of noon, the SoHo location only had three men’s items left. By 11 am, the wristband process was over and general public could come in off the street and line up. You can only buy two of an item in the same color.

If you are in Manhattan and want to buy, there is a small chance we recommend going to the flagship and walking around trying to get things people put back at the fitting room or the register before they make their way back to the area — all we can say is, good luck.

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What do you guys think of this craziness? Did you guys get to shop the collection?

— Written by Olivia Elgart & Reporting by Katrina Mitzeliotis