Zendaya Coleman just announced some major beauty news by becoming CHI’s first-ever celebrity spokesmodel. Watch her exciting announcement, below, and find out her styling essentials!
Zendaya may only be 19-years-old, but the style savvy star has already seemingly mastered the beauty game. Constantly experimenting with her makeup and hair looks, Zendaya has been known to go from sleek ponytails paired with bold lips to bombshell waves with the smokey makeup to match with ease. Her latest partnership with the hair care and styling brand CHI, is sure to bring us even more awesome hairstyle switch ups from Zendaya.
To make the big announcement, CHI posted this video of Zendaya excitedly sharing her new role with the brand:
CHI NATION! We are beyond excited to announce our first ever celebrity brand ambassador, the gorgeous and amazing @Zendaya! We're collaborating to bring you hair tips, styles, contests, behind the scenes action, and also to share Zendaya's personal hair story! See the full interview with @peoplemag at the link in our bio. #CHIhaircare #ZENDAYAforCHI
The brand also shared that we can expect to see hair tips, styles and behind-the-scenes footage from Zendaya, as well as contest announcements. And if you’re wondering which products Zendaya relies on to keep her hair perfectly styled for every occasion, she named the Escape Cordless Styling Iron, G2 Styling Iron, Touch 2 Touch Screen Dryer, the Styling Line Extension Collection and the Argan Oil Collection among her favorites.
Zendaya X CHI Hair — Get The Details On Her Beauty Partnership
“Everyone should be able to enjoy experimenting with their hair,” Zendaya said while speaking about her new campaign. “Unfortunately, we all run into the same issue – heat damage. I’ve definitely had my share of problems when it comes to learning how to protect and take care of my hair as well as embracing my natural texture. I really appreciate the fact that CHI has so many products geared towards protecting and preventing this damage. I’m excited to be able to share my healthy hair journey and help people learn how to find their style,” she went on to say.
What do you think of Zendaya’s new beauty deal?
— Marissa DeSantis