Gwen Stefani and makeup line, Urban Decay, have teamed up for the most epic collab ever. We couldn’t be more excited about this, it is the perfect combination, do you agree?
Gwen Stefani, 45, is collaborating with our fave makeup line and this is the best news we have ever heard. Urban Decay is such a quirky and unique cosmetics line, just like Gwen, so this is the perfect duo, do you agree?
This collab is the brand’s first-ever celebrity designer collaboration. “This limited-edition collection is a true partnership with Stefani, who worked closely with UD, guiding every detail of the collection, from the shades to the packaging. Chief Creative Officer and Founding Partner Wende Zomnir spent countless hours at Gwen’s house, talking makeup and working with her on every detail of this launch—from the packaging to the formulation to the shades. She carefully crafted each product with Gwen, creating the exact shades she always wished she had in her collection.”
Gwen gushed about the brand stating, “When Urban Decay came to me to collaborate, I immediately thought it was a perfect match. The way they’ve built their company is very similar to my aesthetic and approach. It’s all about creative self-expression, being strong and not being afraid to go outside of the box. Everyone in my life knows I absolutely love makeup. From a very young age, it was an artistic passion of mine. I actually used to be a makeup artist. I love wearing makeup and having so many ways to express myself through it. It’s my war paint. To be able to do a collaboration with people who get that concept and who are just as passionate about it is a dream come true. We’ve made and created products that I actually wear every single day. It’s the real thing. I’m obsessed with everything we’ve done, and I can’t wait to share it.”
While Wende also was just as excited, “We’ve always been such huge fans of Gwen’s work over at UD. We’ve wanted to make this project happen for years, and finally it was the right time. We found a true partner in her, and it was amazing to channel her energy and creativity into these products. She truly represents the Urban Decay spirit.”
We could not think of a better collab and we can’t wait for it to hit stores on Nov. 22!
— Olivia Elgart