Pantene brand ambassador Selena Gomez is urging her fans to get involved in the hair care brand’s ‘8or8’ challenge. Watch her video message below!
Pantene’s Beautiful Lengths kicked off a new campaign on September 8 called the #8or8 Challenge. Brand ambassador Selena Gomez got involved with a cute video message on Instagram — click to watch it!
Selena said in a press release: “Pantene Beautiful Lengths helps women with cancer feel better about themselves. I love that you can support the cause in a variety of different ways with the #8or8 Challenge.”
September 8 is the perfect day to kick off the campaign, because it takes eight 8-inch ponytails to make just one wig!
If, like me, you don’t have a spare 8 inches of hair, you can still get involved by donating $8.
Pantene #8or8 — Get Involved
Here’s how to get involved, according to the brand:
“1. Pantene Beautiful Lengths Fund: Donate via The Greater Cincinnati Foundation here.
2. Donate Your Hair: September 8th is also National Donate Your Hair Day! To donate hair, simply go to your local salon, measure a ponytail of at least 8 inches and make the cut. For full instructions, visit www.beautifullengths.com.
3. Challenge Your Friends: Share your donation and encourage your friends to participate in the #8or8 Challenge by using #8or8 and #BeautifulLengths hashtags, tagging @Pantene.”
Are you going to donate $8 or 8 inches of hair?
— Dory Larrabee-Zayas