Our fave Hollywood hunk, Theo James, is officially the face of Hugo Boss’s new fragrance and we couldn’t be more excited. Could you think of anyone more fitting for the campaign?
Theo James, 30, stars alongside Darren Aronofsky, Mert Alas, Marcus Piggott, and HUGO BOSS Creative Director Jason Wu, for the latest ad campaign for BOSS THE SCENT. We have never seen Theo look so sexy, this campaign is everything. Do you agree?
BOSS THE SCENT is a brand new male fragrance from Hugo Boss and who better than Theo, to be the star and ambassador of the campaign.
The cologne features notes of ginger, lavender and an exclusive ingredient: the aphrodisiac Maninka fruit, from Africa, which evokes “the tug of desire and the pull of memory.” Theo doesn’t need to spray this cologne, though, for us to be drawn to him.
Theo gushed about his latest role, “I’m honored to be representing BOSS Parfums as an Ambassador in their latest perfume campaign. I have for a long time admired BOSS for achieving the perfect balance between the classic and the contemporary. This campaign encapsulates the iconic spirit of the brand and reflects my own tastes and attitudes towards a truly unique fragrance.”
“Signifying a different type of seduction, the BOSS way of seduction is an art, which finds a perfect balance between confidence and nonchalance. This distinctive statement about seductiveness marks the brand’s new major fragrance, taking it into the territory of emotional rather than intellectual intelligence,” stated the brand.
What do you guys think of this new campaign?
— Olivia Elgart