A new campaign from haircare and skincare brand Carol’s Daughter is out to celebrate and honor strong women. #BornAndMade encourages everyone to be themselves — who they’re ‘truly born and made to be’ — and we are totally on board!
Carol’s Daughter, a beauty brand started in Brooklyn, New York, is honoring their NYC heritage with the #BornandMade movement. Though founder Lisa Price‘s products are now found in huge stores like Target nationwide and coveted by celebs like Solange, everything is still made with love, just like those first products were in a Brooklyn kitchen. Get all the details on the new campaign right here!
At a time when there are so many voices telling girls and women “who they’re supposed to be”, Lisa Price wants to help. “It’s important for girls to understand and recognize their power and the right way to use it. It’s imperative to remind them of who they are, and what they are…in the world. If I can help with that, then I’m getting up for a good reason every day,” she says. “Where we’re born, what we were made with — whether those are good or bad things — all play into the people that we ultimately become.”
Carol’s Daughter has teamed up with the non-profit I Am That Girl, which aims to inspire girls “to love, express, and be exactly who they want to be.” Anyone who wants to participate can make their own#BornandMade graphic (psst — it’s completely Instagrammable)! Just head to www.bornandmade.com and to create your own personalized, polished pic. All you have to do is upload a selfie, fill out a quick question form about where you’re from and generate a phrase that describes you. Then you can share it on Instagram and Twitter using #BornandMade and tagging @carolsdaughter! Here is Beauty Director Dory’s pic!
Carol’s Daughter Is #BornandMade In Brooklyn — Where Are You From?
This isn’t just a campaign to share with your friends — it’s meant to engage moms, daughters and sisters, too. “By building a community for girls to be seen, be heard, and belong, we are giving them something bigger than themselves to stand for and creating a healthier, more powerful world,” says Emily Greener, an I Am That Girl co-founder. This is definitely something we all want to be a part of!
HollywoodLifers, will you be participating in this campaign?
— Gabriella Ginsberg