Emma Roberts bravely stripped down to her bra and underwear for Aerie’s campaign, which was unretouched, letting her natural beauty shine right through — and we love that she’s helping send such a positive message by participating in the #AerieREAL shoot.
Way to go, Emma Roberts! The actress, 24, stripped down for a new Aerie shoot, where she goes unretouched in the photos — we think it’s so cool that she posed in just her bra and underwear for the unphotoshopped shoot. The Scream Queens actress looks amazing in a series of campaign shots, and you can see them right here.
The famous face contributed to Aerie’s un-retouched campaign, which the brand launched last year. The ad campaign is all about showing models of different body types and skin tones, sending a powerful message to girls about embracing your body — and we love the #NoPhotoshop message behind the unretouched shoot! Emma was shot by photog Ali Mitton and joined #AerieREAL girls Iskra Lawrence, Eli Almeida, Ally Walsh and Annie McGinty, who have all posed for the Aerie Real campaign.
“Partnering with Aerie was a natural fit for me because #AerieREAL is a message I personally identify with, particularly being in an industry that is quick to judge flaws,” Emma Roberts said. “I feel so honored to be part of a movement that reassures women that real doesn’t mean flawed – real is sexy, real is cool.”
“Emma is the kind of girl our Aerie girls would be friends with. Her social media invites her fans in to her everyday life in a way they relate to,” Jennifer Foyle, Aerie Brand President, said. “We couldn’t be more thrilled to have Emma join the new chapter of #AerieREAL to help promote body-positivity and encourage the celebration of reality over fantasy.”
Emma looks amazing in the campaign, as she shows off bras and underwear, soft tees, plaid shirts and open cardigans, with her blonde hair styled in loose, undone waves — and we love the powerful message she’s sending with her involvement.
Do you agree?