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Alpha Phi Sorority Under Fire After Recruitment Video Goes Viral — Watch

Mon, August 17, 2015 7:54pm EDT by 2 Comments
Alabama Alpha Phi Video

Yikes! The Alabama chapter of Alpha Phi sorority posted a video on YouTube to recruit new members, but instead they got major backlash. After an Alabama writer saw the video, the sorority found themselves under fire being called ‘worse for women than Donald Trump’!

Alpha Phi‘s Beta Mu chapter at the University of Alabama has 72 members and are looking to recruit more this fall. So, like a lot of sororities, they made a video to show what life is like as an Alpha Phi. But while the girls look like they’re having a blast in the vid, critics were not enthused. One in particular, a writer named A.L. Bailey, called it “unempowering,” and many others agreed.

The video is about 4 minutes long and shows the Alpha Phi members laughing, holding hands, blowing glitter, dancing, and clearly having a good time. Unfortunately for the girls, A.L. thought the entire video completely misrepresented what a sorority should be and totally called them out for it.

“It’s a parade of white girls and blonde hair dye, coordinated clothing, bikinis and daisy dukes, glitter and kisses, bouncing bodies, euphoric hand-holding and hugging, gratuitous booty shots, and matching aviator sunglasses,” A.L. writes. “It’s all so racially and aesthetically homogeneous and forced, so hyper-feminine, so reductive and objectifying, so Stepford Wives: College Edition. It’s all so … unempowering.”

Whoa, that critique is no joke. A.L. also said that the vid is more likely to recruit “hormonal college-age guys” and “older, male YouTube creepers” than a diverse group of talented young women. But perhaps the biggest diss of them all was comparing the video to Donald Trump’s misogynistic comments toward Megyn Kelly at the GOP debates! Ouch!

And it’s not just A.L. who feels this way — the article spurred a conversation of more than 800 comments. One person suggested that the video includes”implicit messages related to inclusion and exclusion,” adding that the video was filled with too many perfect-looking girls. “If it were all about philanthropy and friendship, there’d be at least a few girls in there who are overweight or even a bit ‘average’ looking.”

The Alpha Phi chapter has since removed the video, also deleting its Facebook and Twitter and making its Instagram account private. We can’t blame them after the angry response they received. What do YOU think of the video, HollywoodLifers? Do you agree with the critics, or do you think it’s a good portrayal of sorority life? Sound off below!

— Taylor Weatherby