Whoa — someone is rolling in the dough! James Harden snagged a 13-year, $200 million deal from adidas, and now Khloe K’s boyfriend is going to be the latest basketball player with his very own shoe! Bye, Nike!
Congrats are in order for James Harden, 25! The Houston Rockets guard signed a 13-year, $200 million contract with adidas — and he’s getting a clothing collection out of the deal! Girlfriend Khloe Kardashian, 31, must be so proud! After six years of wearing Nike on the court, the best beard in the game is stepping out for bigger and better things — to the tune of a cool $15.38 million a year!
Keep your eye out for James Harden sneakers and apparel coming to an adidas store near you in October 2015! James, who already will make $16.78 million on the final three years of his contract with the Rockets, is racking up that money! Per his deal with adidas, if he performs well on the court and hits certain “benchmarks,” he could be earning more per year than he does as a basketball player. Crazy!
For adidas, there was no question that James was their guy when trying to find their next spokesman. “We’re a brand of creators and James embodies that more than any athlete in the game. His addition to the adidas basketball family is a game changer,” said Chris Grancio, adidas global basketball general manager, in a statement. “This partnership gives him the opportunity to achieve his goals and express himself in a totally new way as a creator. He’s already one of the most recognizable sports figures because of his game, his look, his hunger to win and his style on and off the court. His ceiling is far from reached, which tells you the future for him and our brand looks incredible.”
What an amazing opportunity; it must be a dream for James! Though his deal with Nike was good, it never afforded him the chance to have a sneaker named after him. And according to his agent, Rob Pelinka, Nike wasn’t willing to pay him nearly as much as adidas did. There’s actually a family connection, too! Khloe’s brother-in-law Kanye West was shilling for Nike, too, until he jumped ship to manufacture his massively popular Yeezy sneakers. Great minds think alike!
HollywoodLifers, are you excited for James’ adidas collection?
— Samantha Wilson