To promote his new album Kill The Lights, which hits stores on August 7, Luke Bryan is releasing his own Yankee Candle, which smells like vanilla bourbon — “warm and sweet, just like Luke!”
If you love Luke and/or bourbon, you have to enter this interesting new contest to win a Luke Bryan-scented candle! Read more about this odd promotion below!
The candle is a “chart-topping fragrance” and “a traditional warm-me-up on a cold winter’s day — a mug full of something steaming topped with a layer of thick vanilla cream and laced with a dash of strong bourbon. Warm and sweet, just like Luke!” according to the Yankee Candle website, reported by People.
Right now the only way to get the candle is to win one by entering this contest. Winners will receive the candle and an autographed CD. A grand prize winner will get the candle, autographed CD, vanilla bourbon gift basket and a guitar signed by Luke!
Luke Bryan Candle — Genius Marketing
I have to admit, this candle promo is kind of genius. What better way to set the mood than with a candle? Better hope your significant other doesn’t get jealous of your love for Luke!
Get ready to Kill The Lights, Luke fans!
Are you going to enter to win this Luke Bryan candle? Do you think this is a weird partnership or love this out of the box idea?
— Dory Larrabee-Zayas