Katy Perry rocked a bright purple wig and dramatic cat eye liner at a launch party for her new fragrance ‘Mad Potion’ — get the details and find out where to buy it below!
Leave it to Katy Perry, 30, to seriously get into character while promoting a new scent! Already a successful perfumer, Katy is now lanching Mad Potion — it’s available to buy for only $30 right now!
Katy performed a magic show at the Magic Castle in Los Angeles on July 22 to promote the new scent.
Katy wrote on Instagram on July 23: “Had a ✨magical time✨ launching MAD POTION at the Magic Castle yesterday! Thank you KC’s for all your rad support for our Twitter store @katyperrypopup You can still purchase it from the pop up and follow it for updates on where you can find it in stores! S/O to one of my favorite lines @officiallibertine for my dress! 💜”
It has notes of apple musk, Tahitian vanilla orchid and glowing amber. Sounds amazing!
Katy Perry’s Twitter Launch For New Perfume
Emily Bond, vice president of global marketing, celebrity brands and new business development at Coty Inc., told WWD: “In working with Katy, we wanted to try something completely different for the launch of her latest fragrance. Given her immense popularity on Twitter, we thought it would be the ideal channel to create a pop-up shop that will let her fans not only interact with her but also purchase the fragrance directly.”
Are you going to buy Katy’s latest fragrance via Twitter?
— Dory Larrabee-Zayas