It is official, Sofia Richie is the new face of Material Girl — and we could not be more excited. Sofia has such a funky, unique style so it is no surprise she is the new face of the brand. How cute are the campaign pics? Check out the campaign and SHOP it here if you want to rock the looks RIGHT NOW.
Congratulations are in order — and we couldn’t be happier for Sofia Richie, 16! Not only was the teen our NYFW guest editor, but she’s officially the face of the Fall 2015 Material Girl campaign. Not only is the brand celebrating the unveiling of a fresh new face, but also its fifth birthday, using #CheersTo5Years as the campaign’s motto. We think Sofia was a perfect choice for the new ads considering she’s young and has a quirky style, which falls under the same category of creators, Madonna, 56, and daughter, Lola, 18. Check out Sofia’s adorable campaign here & shop for her exact looks!
Sofia, Nicole Richie’s, 33, little sis, is the new Material Girl in town and she is definitely in good company, considering she is now in the ranks among Taylor Momsen, Kelly Osbourne, Georgia May Jagger, Rita Ora, and Zendaya.
The campaign is full of fun, energetic photos of Sofia, shot at The Jane Hotel in NYC, and she is featured blowing out birthday candles, and even playing with a puppy — how adorable? Aside from the fun pics, the new outfits from the fall collection are amazing and true to the bright, funky style of Material Girl. We especially love the Fit-And-Flare Printed Dress that she wears in all the birthday cake shots and lucky for us, you can SHOP the exact dress for only $69.
Madonna and Lola seem just as excited as we are, as Madonna made a statement saying, “Sofia Richie perfectly embodies the style and spirit of Material Girl and is the ideal new face for the line.” “Coming from an artistic family, self-expression is in our blood. I love Sofia’s style and energy, and look forward to collaborating with her,” said Lola.
What do you guys think of the new Material Girl campaign — will you shop for it?
— Olivia Elgart