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Rihanna’s Sexy & Sporty #ForeverFaster Campaign For Puma: See It Here

Thu, July 9, 2015 5:38pm EDT by 2 Comments

Rihanna debuted a photo from the new Puma campaign and we are so excited, but it is such a tease — we want to see more! Even though she looks sporty in the photos, she can make anything look sexy — do you agree?

Rihanna, 27, has officially released her new #ForeverFaster campaign photo for PUMA. The black and white photos are so fierce, just like RiRi! The pics are just a snippet of what’s to come from this highly anticipated new campaign, and the best part is, she styled herself in all of the shots! Do you like her campaign pics?


Rihanna is not only the global brand ambassador, she is also the PUMA Women’s Creative Director. If there’s one thing RiRi is a pro at, it is fashion! This is definitely a cool collab, but what’s even cooler is her new campaign with them — she never stops.

“Rihanna’s unstoppable spirit, creative energy and prowess both on and off the stage make her the perfect representation of the PUMA brand,” said the brand. Ri is just as excited about the brand as we are, “It’s great to find a brand that celebrates strength and individuality,” she said.

It is crazy how the new campaign pics are in black and white, but Rianna still manages to look sexier than ever. She posted the pic to Instagram with the caption: “Proud to be on the team!!!
@PUMA X BADGAL #ForeverFaster” and PUMA posted the same pic saying, “The Pulse XT cross-trainer styled by @badgalriri. Both were born to move. #ForeverFaster” — they are both just as excited as us about this new venture.

RiRi is featured in the pic wearing a black cropped hoodie sweatshirt with striped workout leggings, a visor, and the new Pulse XT cross-trainers.

The pictures aren’t the coolest part though — the fact that she styled the entire campaign is!

Is there anything Rihanna can’t do?

— Olivia Elgart