Selena Gomez is the newest Pantene brand ambassador, the star and brand announced on June 15. A behind-the-scenes video from her first shoot just hit the web — watch it below!
Selena Gomez, 22, is known for having a great head of hair, so we are not at all surprised to see her land this massive beauty campaign with Pantene! Selena says she is “thrilled and honored” to be partnered with the brand — see a video of her gorgeous campaign photo shoot by clicking here!
Selena speaks about being a brand ambassador in the behind-the-scenes video: “Three reasons I’m excited to be Pantene’s new ambassador [are that] I’ve used it my whole life. Second, their message for women being strong is beautiful and what they represent is so what I embody and what I want my fans to know, to feel confident, and third, it’s fun! It’s so fun to feel like your inner girl, playing with your hair and just feeling beautiful and having fun with it.”
Selena Gomez’s Beauty Campaign — Pantene Spokesperson
In a press release, Selena said: “I’ve always loved using Pantene, so it’s a dream come true to be the brand’s newest ambassador. Not only because Pantene stands for strong, healthy hair but also because it encourages women to be their best selves. My style is constantly evolving and I love to take risks, so I’m always changing my hair style. I rely on Pantene to keep my hair strong and healthy so I can take on each day with confidence.”
Jodi Allen, Vice President of Hair Care & Color for North America at Procter & Gamble, said in the press release: “I am proud that Selena Gomez is the newest member of the Pantene family. Her talents go beyond being an actress and singer. She is a modern beauty with amazing hair and is a true inspiration.”
Do you think Selena is the perfect brand ambassador for Pantene?
— Dory Larrabee-Zayas