Sarah Jessica Parker is adding to her ever-expanding fashion resume — and, this time, with a new campaign for Jordache jeans! The star will be the face, (and the bod!), for the iconic denim brand — doesn’t it sound like a great fit?
Jordache is gearing up for their first e-commerce venture with a modern makeover — and who better to help them solidify their place in the stylesphere than Carrie Bradshaw? Sarah Jessica Parker, 50, of course! The actress will front the campaigns for both the Jordache Collection and the Jordache Look Collection, which launch online on June 10.
The Jordache Look is a new online-exclusive collection that pays homage to the brand’s iconic denim roots with retro silhouettes and washes in four-way stretch fabrics — and SJP looked amazing in a pair of high-rise jeans while shooting the campaign, which was lensed by photog Michael Thompson. The news was first reported by our sister publication, WWD. From dark indigo to acid wash, there’s something for every jean lover — and the star unleashed the inner-Carrie Bradshaw for the shoot, posing with her signature curls cascading over her shoulders. Prices hover around the $100 range, (yet another sign of the brand’s modern makeover). The regular Jordache line, (which SJP will also front), will still be available at Walmart.
Along with the two collections, the brand is also offering handcrafted, one-of-a-kind, artisan creations, made from repurposed vintage Jordache jeans — and the one-off selection will even include leather! Priced from $300-$500, these items will definitely appeal to the diehard Jordache fan.
A slew of famous faces, (including Heidi Klum and Elizabeth Hurley), fronted the iconic denim label — SJP is clearly in great company. For those who may not remember, Jordache was the jean in the 80s — don’t believe us? Just ask former fit model, Carole Radziwill.
For those who might think SJP is too high-fashion for the label, let’s not forget that her main fanbase also consists of all the women who used to suit up in their Jordache jeans back in the day — and we think this is a genius way to reintroduce them, (and their daughters!), to the brand, while also attracting a young new audience.
What do you think of SJP’s new denim gig? Is it a great fit for the fashionable star?