Hitting stores in July, Juicy Couture has revealed the first campaign image for their new scent I AM JUICY COUTURE. The ad features supermodel Behati Prinsloo — and she looks better than ever!
Behati Prinsloo is sure to smell like an angel now that she has become the face of the new I AM JUICY COUTURE! The romantic, fruity yet sexy fragrance is geared towards young, outgoing girls who want to be noticed — and you definitely will when wearing this fragrance!
The brand said in a press release: “I AM JUICY COUTURE is for the girl who lives and breathes Juicy Couture and always wants more. She’s bold and fearless with an individual spirit and style that makes a statement to the world.
I AM JUICY COUTURE evokes the glamorous rebel in every Juicy girl. She daringly proclaims exactly who she is not in order to declare who she is. She’s a confident and unabashed trend-setter with a casual and luxurious sense of style. Never a wallflower, she has a dynamic personality that fascinates and enthralls, and a captivating femininity that creates a sensation wherever she goes.”
The scent combines gardenia and cashmere woods along with notes of raspberry, passion fruit, sweet pea and amber. You can get the new scent at Macy’s and other stores starting in July.
Until then, pick up Juicy Couture’s Hollywood Royal, with yummy notes of apple, pear, jasmine, gardenia, and vanilla.
Do you think Behati is the perfect face of I AM JUICY COUTURE?
— Dory Larrabee-Zayas