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Diddy & Cassie Get Hot & Heavy In NSFW 3AM Fragrance Ad — Watch

Mon, May 4, 2015 12:38pm EDT by 2 Comments

Warning: this video contains explicit and sexual imagery that is definitely NSFW. Yes, we’re talking about Diddy’s controversial new 3AM fragrance ad, which is just about as racy as it gets.

Diddy, 45, enlisted the help of his girlfriend Cassie, 28, to shoot a racy new ad for his fragrance 3AM. The one minute clip, which Diddy released on May 4, includes every explicit action you can think of — choking, straddling, boob-grabbing, grinding, you name it! Watch below!

Diddy’s Fragrance Ad With Girlfriend Cassie — Too Racy?

The original ad was too racy for Macy’s execs, according to Page Six, and Diddy was told to re-edit the ad several times to tone down the explicit scenes.

Diddy reportedly agreed to edit some of the more risqué sequences out to get approval from Macy’s execs to run the ad in its stores.

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The edited version will be played when Diddy unveils his fragrance at the department store this week.

When talking with Style.com, Diddy explained the concept behind the new ad.

“The concept for the video represents one of the things that 3 a.m. is for me. It’s a very one-on-one time. It’s a time to have fun and push the envelope a little bit. It’s definitely an hour where you would find yourself with a young lady. Anything can happen at 3 a.m., and in the video, you see a fantasy that’s in my head of what happened that night.”

Diddy also opened up about the reaction he’s expecting to get from the racy video.

“I think if people hear about the video, they’re going to hear that it’s racy and provocative, but I also think they’re going to hear people say that it’s beautiful. That whole interaction has nothing to do with sex as much as it has to do with love. My concept is that love is the new sexy.”

HollywoodLifers, do you think the ad is too racy? Or do you love it? Let us know your thoughts in the comments below!

— Shira Benozilio