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Budweiser Removes Offensive Slogan From Labels After Fan Backlash

Wed, April 29, 2015 9:41am EDT by 1 Comment
Budweiser message apology
courtesy of twitter

Guess they didn’t think this one through! After Budweiser printed what they thought would be a catchy new slogan on their beer bottles, they were forced to apologize for offending many who insisted the message was endorsing rape culture.

Budweiser printed the slogan “The perfect beer for removing ‘no’ from your vocabulary for the night” on some bottles of Bud Light and as a result, social media immediately blew up with angry critics. See the apology they issued on April 28 for their “offensive” message.

Budweiser’s Message: See Their Apology For Offensive Slogan

Alexander Lambrecht, vice president of Anheuser-Busch’s Bud Light division, issued this statement in response to the critics:

“The Bud Light Up for Whatever campaign, now in its second year, has inspired millions of consumers to engage with our brand in a positive and light-hearted way. In this spirit, we created more than 140 different scroll messages intended to encourage spontaneous fun. It’s clear that this message missed the mark, and we regret it.”

The slogan will no longer be printed on the bottles.

Angry Tweets From Offended Critics

HollywoodLifers, do you think the slogan was offensive? Let us know your thoughts in the comments below!

— Shira Benozilio