Guess they didn’t think this one through! After Budweiser printed what they thought would be a catchy new slogan on their beer bottles, they were forced to apologize for offending many who insisted the message was endorsing rape culture.
Budweiser printed the slogan “The perfect beer for removing ‘no’ from your vocabulary for the night” on some bottles of Bud Light and as a result, social media immediately blew up with angry critics. See the apology they issued on April 28 for their “offensive” message.
Budweiser’s Message: See Their Apology For Offensive Slogan
Alexander Lambrecht, vice president of Anheuser-Busch’s Bud Light division, issued this statement in response to the critics:
“The Bud Light Up for Whatever campaign, now in its second year, has inspired millions of consumers to engage with our brand in a positive and light-hearted way. In this spirit, we created more than 140 different scroll messages intended to encourage spontaneous fun. It’s clear that this message missed the mark, and we regret it.”
The slogan will no longer be printed on the bottles.
Angry Tweets From Offended Critics
Remember kids, if she says “yes” to a bud light, “no” isn’t in her vocabulary.
— Niccolo Machiavelli (@JamesEriccc) April 28, 2015
— John Overholt (@john_overholt) April 28, 2015
— Miss Representation (@RepresentPledge) April 28, 2015
Budweiser – a proud sponsor of American Rape Culture™ (Removing the “no” from women’s vocabulary since 1876). https://t.co/sXlxReZLAl
— Blasfemmey (@BLASFEMMEY) April 28, 2015
HollywoodLifers, do you think the slogan was offensive? Let us know your thoughts in the comments below!
— Shira Benozilio