The stunning model was announced as the new face of Juicy Couture Fragrance, the brand confirmed on March 20. Congrats to Behati!
Behati Prinsloo is winning at life. She’s married to super hot singer Adam Levine. She’s a Victoria’s Secret model, so she’s got a lifetime supply of lingerie. Now, she’s going to be the best smelling girl in the room!
Behati Prinsloo For Juicy Couture — New Face Of Fragrance
Robin Mason, the senior vice president of global marketing at Elizabeth Arden, told HollywoodLife.com‘s sister publication Women’s Wear Daily: “The new Juicy Couture fragrance makes a statement, and in Behati we found the perfect girl to capture the spirit of the brand. Behati is a dynamic woman with global appeal.”
The brand new Juicy fragrance will be available in July! We have a feeling this will be our go-to summer scent!
The campaign hasn’t even been shot yet, so this is truly breaking beauty news!
Juicy already has a ton of amazing fragrances — their Viva La Juicy Noir is one of my favorites! Plus, their Viva La Juicy is a total cult classic!
Behati Prinsloo’s Beauty Risks
I love seeing Behati on the runway and on the red carpet. She always takes a risk and looks so gorgeous.
At the Oscars on Feb. 22, she rocked a very slick and tight low bun with a bold, burgundy lip and she looked amazing!
Do you think Behati is a good face for Juicy? Are you a fan of their fragrances? Tell me in the comments below!
— Dory Larrabee