Well, that backfired! Of all the Super Bowl ads that aired during the big game, Nationwide’s stood out — but not for the right reasons. Now, the insurance company has apologized to viewers over their dark commercial about dead children.
Nationwide debuted their latest ad titled “Make Safe Happen,” on Feb. 1 during one of the biggest nights in sports — the Super Bowl. What they didn’t expect was how outraged viewers would be over the story line of a child dying from neglect. But perhaps what’s most shocking is that while issuing an apology, the company stood behind their ad in their statement. Here’s why!
Nationwide Issues Apology: “The Sole Purpose Was To Start A Conversation”
Nationwide decided to use one of its two Super Bowl ad slots to show viewers the deadly potential of preventable child accidents. But once the commercial aired, TV watchers were disgusted by such a depressing ad. During what is supposed to be a fun night of football, quickly turned into a morbid tone.
The company quickly released a statement on their website in response:
“The sole purpose of this message was to start a conversation, not sell insurance. We want to build awareness of an issue that is near and dear to all of us — the safety and well-being of our children,” the statement said.
“We knew the ad would spur a variety of reactions. In fact, thousands of people visited MakeSafeHappen.com, a new website to help educate parents and caregivers with information and resources in an effort to make their homes safer and avoid a potential injury or death. Nationwide has been working with experts for more than 60 years to make homes safer.
The statement continued to say, “While some did not care for the ad, we hope it served to begin a dialogue to make safe happen for children everywhere.”
Nationwide’s Second Ad Was Far From A ‘Buzzkill’
Some viewers called the Nationwide ad a “buzzkill” that seemed too depressing for the Super Bowl.
But prior to the serious commercial, they aired a hilarious Mindy Kaling ad that showed the comedian walking around New York believing she is invisible and doing scandalous acts.
At one point she was sitting naked in Central Park and going through a car wash. Then she did what any women would do if they were invisible, she tries to kiss Matt Damon!
Too bad he could in fact see her, and she is left embarrassed. The whole idea of the ad was to show that Nationwide doesn’t treat customers like they’re invisible.
Nationwide should have stuck with a more humorous tone and left the depressing ad out of the lineup.
What do YOU think, HollywoodLifers, did Nationwide make the right move by releasing a statement? Let us know!
— Brittany King