Tired of your guy using that same old aftershave? You’re in luck — it’s 2015 and the men’s grooming market has exploded! Check out our picks and SHOP the newest products on the market.
With so many new grooming products for men on the market, there’s no reason not to explore! From after shave to hair gel, the beauty business has finally started paying attention to what the modern man wants. We’ve got an awesome round up right here, and just in time for Valentine’s Day!
Men’s Hair & Shaving Must Haves — The Latest In Men’s Grooming
One top beauty company that got the men’s grooming memo is Dove! They’ve expanded their Dove Men + Care line and one of our favorite products is the Dove Men + Care Fortifying Styling Paste. It defines hair and gives it a nice matte texture without creating a look that is greasy or “too done.” Best of all, it’s great for winter because it gives hair the flexibility to survive those winter hats!
Axe is also onto something new with the Axe White Label. The Axe White Label Night Body Wash isn’t only great for keeping skin hydrated, but with a mixture of grapefruit, cedarwood and other notes, it’s a scent that ladies can’t get enough of.
Plus, AXE has partnered with music phenomenon John Legend for the White Label Collective, which encourages guys to take a leap and become the next big thing — you could win a mentorship with John! Enter here!
AXE even treated us to a live performance by John — it was amazing!
Best New Grooming Products For Men
One of the more surprising additions to the US market is dry spray deodorant. It’s not only provides a dryer, cleaner feel than stick deodorant, but it also lasts longer. The brand new Degree Men Overtime Dry Spray Antiperspirant goes on clean and lasts 48 hours — perfect for the active man.
That only graces the surface of the awesome, innovative men’s grooming products that have hit the shelves in 2015. Don’t forget to check out our editor’s picks and shop the new must-haves for men in the gallery at the top!
— Kindra Bailey