The Super Bowl is known for its hilarious commercials but the NFL has opted to run a serious ad addressing domestic violence. The ad features a woman calling 911 and all you hear is her terrified voice.
The NFL are doing their best to show the world that they do not condone domestic violence. In the XLIX Super Bowl PSA, the NFL partnered with No More, an organization combatting domestic violence and sexual assault, for a 60-second spot that they plan to play during the first quarter of the game.
Super Bowl 2015: NFL Runs Anti-Domestic Abuse Spot During Big Game
The NFL reportedly paid for the commercial, which features a woman calling 911 but she is pretending to order pizza so that her abuser doesn’t know what is going on. You never see her face but you hear her voice trembling on the line. The operator asks her a series of questions: “Is this an emergency? Is there anyone in the room with you? Are there weapons in the house?” The woman remains silent and continues to pretend to order pizza and then hangs up when the operator alerts her that officers are on their way.
“As we learned from the initial No More spots, talking about domestic violence in a way that includes ‘real world’ vernacular and situations was impactful,” an NFL spokeswoman said. “Grey Advertising was inspired to continue the conversation with this ‘real world’ approach and wanted to develop a spot that was inspired by real calls with a domestic violence victim making a call for help under the guise of a call for a pizza delivery.”
The NFL has been under intense scrutiny after several of their players, including Ray Rice, were caught in domestic violence situations. Ray was seen punching his wife Janay Palmer, in February 2014, on a hotel security camera.
Ray Rice’s Interview On ‘Today’
Matt Lauer spoke with Ray, Dec. 2 on The Today Show, about the domestic abuse incident against his wife.
“The reason why that press conference was the way it was, was because we were still under legal situations,” he said. “So there wasn’t much that could be said, but I’ll be honest, we were nervous, I was nervous, and that was the first time we were available to speak. And I made a horrendous mistake not apologizing to my wife. But I made that clear in my last time I was able to speak that my wife is an angel. She can do no wrong. I take full responsibility for my actions.”
HollywoodLifers, what do you think of this commercial?
— Chloe Melas