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GoDaddy Pulls Controversial Super Bowl Commercial After Protest

Wed, January 28, 2015 2:22am EDT by 6 Comments

What was supposed to be a satirical ad turned out to be the subject of public outrage. GoDaddy’s Super Bowl commercial about a puppy being sold online was deemed ‘inhumane’, and will not air during the Super Bowl. Click to watch!

GoDaddy’s Super Bowl ad turned out to be very “upupular.” The web hosting company’s commercial called “Journey Home” completely backfired. After complaints of the commercial supporting “inhumane breeding” practices, GoDaddy CEO Blake Irving has decided not to air the spot.

GoDaddy Super Bowl Commercial Pulled — Protests Over Animal Cruelty

“Journey Home” features a cute little pup named Buddy, who falls out of a truck and is separated from his family. Buddy has a long trek home, journeying across the desert and railroad tracks, and even braving a huge storm before finding his way home.

The emotional music heightens when Buddy returns home to his owner Danica Patrick, who excitedly says, “Look, it’s Buddy! I’m so glad you made it home.”

She picks up Buddy for a hug — and then comes the twist. “…because I just sold you on this website I built with GoDaddy. Ship ’em out!”

Of course the ending was a huge shocker, but the punchline did not register well with everybody — especially not with animal rights activists. People called the commercial offensive and even started a petition for the commercial to be removed.

“Whether or not this was meant to be satirical, it’s offensive,” the petition states. “Essentially, Go Daddy is encouraging private breeding/puppy mills while shelter animals wait patiently for their forever homes or worse — to be euthanized…Animal rights are no laughing matter and to portray them as such as cruel and irresponsible.”

GoDaddy’s CEO is handling the backlash by pulling the ad from airing during the Super Bowl. Blake tweeted, “Thank you @animalrescuers for the candid feedback. What should have been a fun and funny ad clearly missed the mark and we will not air it.”

The company also responded to some complaints individually and assured that they were in support of animal rights and no-kill shelters. GoDaddy will air a different 30-second spot during the Super Bowl.

What do YOU think, HollywoodLifers? Are you offended by “Journey Home?” Let us know your thoughts below!

— Julianne Ishler