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ESPN The Party Takes Over Arizona For The Super Bowl

Wed, January 28, 2015 5:17pm EDT by Russ Weakland Add first Comment
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The greatest part of the year is now days away with the Super Bowl in Arizona! And the greatest party of the weekend is going to be thanks to ESPN. Check out all the amazing celebs and details for the party of the weekend!

ESPN The Party will be hitting Arizona for the Super Bowl and it will be the party of the weekend! Check out what is in store after the jump!

ESPN The Party Invading The Super Bowl!

ESPN is hosting its 11th annual Super Bowl event, ESPN The Party on Friday, Jan. 30, in Scottsdale, Arizona. In conjunction with the release of ESPN The Magazine’s MUSIC issue, the event will celebrate the love affair between sports and music. ESPN The Party will feature live special performances by platinum-selling hip-hop artist, J.Cole and 2015 Grammy Award Nominee Charli XCX along with music by DJ Questlove and SOSUPERSAM. ESPN will take over Scottsdale’s Westworld within their newest venue, the North Hall — to create its signature annual Super Bowl experience.

The 117,000 square foot space will be transformed into a mid-century modern home with life-sized rock walls and formations. It will also include 700 linear feet of projection mapping of sunsets and sunrises in a desert setting. Guests can follow the action all night at ESPN’s Microsite www.espntheparty.com presented by Mercedes-Benz and use #ESPNTHEPARTY to chat with fans as well as athletes, celebrities, brands, and VIPs in the house.

The invite-only event will also feature creative and interactive activations from sponsors: Ciroc, Coors Light, Curve Sport, Dunkin’ Donuts, Mercedes-Benz, Jockey, Nike Golf, Omnia Nightclub by Hakkasan Group, and partners Full Swing Golf, GoViva, Riddell Helmets, the V Foundation for Cancer Research, and Fiji Water.

Guests will enjoy a night filled with music, surprises and experiences. This includes enjoying custom beverages from Coors Light and Ciroc from the Diageo portfolio, hot coffee and donuts from a Dunkin’ Donuts truck, checking out new rides from Mercedes-Benz and customizing t-shirts at DIY stations, enjoying samples of Curve Sport, testing their swing with Nike Golf, and the opportunity to bid on sports memorabilia autographed by our music issue stars during a silent auction to benefit the V Foundation Stuart Scott Memorial Cancer Research Fund. Attendees will also be provided with free shuttle bus transportation from the event, courtesy of GoViva.

Tony Schubert Returns To Design & Produce!

In the middle of the Arizona desert, the pitch black sky is illuminated by twinkling stars overhead which sets the mood for this cool oasis in the desert, designed and produced by Tony Schubert for ESPN, for the 11th consecutive year by Event Eleven(www.eventeleven.com). Transforming a 100,000 sq ft equestrian center into a hip desert retreat takes the design to new heights. White, greys, and black with rich accents of color give this arid desert-scape its modern edge. Relax in the lush Mid-Century chic sofas and chairs while you take in the beauty of the floor to ceiling, majestic mountain scapes that surround you.

Inspired by these towering elevations, we’ve built a 30ft tall x 300 ft hand carved rock wall built to match the scope of the scenery along with another 400ft of floor to ceiling projections of desert scapes and timelapse content that will undoubtedly be the largest use of projection anyone has seen. Additional mid-century accents like planters with cactus, rock gardens, floating stair cases and oversized shadow boxes of sports imagery adorn the walls. Custom Mid-Century bars and floating ceilings round out the design with pops of potted succulents for the final touch. Charlie XCX and J Cole will perform while Questlove will DJ. Interactive sponsor activations from Mercedes, Coors Light, Ciroc, Curve Sportswear and Nike.

So HollywoodLifers, Are you ready for the Super Bowl? Sound off below and tell us who you think will win!

— Russ Weakland