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Katie Couric Battles Technology In BMW Super Bowl Commercial — Watch

Mon, January 26, 2015 2:17pm EDT by Add first Comment

Katie Couric could you be any cuter!? The iconic journalist stars with her former TODAY show co-anchor, Bryant Gumbel, in a new..and old..BMW Super Bowl Commercial. Click to see their trip down memory lane – literally!

Katie Couric, 58, and Bryant Gumbel, 66, struggle with technology in a new Super Bowl XLIX ad for BMW. The dynamic duo are perplexed by the BMW i3’s cutting technology — reminiscent of 1994, when Katie and Bryant were famously befuddled over emails and the internet! Click to watch these two now and then!

Katie Couric’s BMW Commercial For Super Bowl 2015

At the beginning of the ad, BMW taps into TODAY’s archives by airing footage of Katie and Bryants’ bewilderment about email and more specifically their speculation about what the “@” sign stood for on live TV in 1994.

“Allison, can you explain what ‘Internet’ is?” inquires Katie to her then producer in the infamous clip.

Fast forward to today where the former coworkers are once again confused, only this time Katie and Bryant are behind the wheel in a BMW i3!

In this part of the ad, the two personalities are debating how BMW’s futuristic i3 electric vehicle works. This ad has all of the components to be a hit: star power, humor and a message that speaks to both old and young alike.

Katie’s has a good sense of humor about her retro TODAY show moment. She revealed on Jan. 26 that, “It was the object of ridicule all over the Internet, and I thought it was funny.”

Plus, who doesn’t like to watch a young Ms. Couric in the ’90s. Between her hairstyle and Bryant’s tie — it’s so entertaining!

Charlotte McKinney Struts Fully Nude In Racy Carl’s Jr. Super Bowl 2015 Ad

BMW’s family friendly ad strikes a stark contrast with the highly controversial Carl’s Jr. commercial.

In the Super Bowl ad, model Charlotte McKinney, 22, is practically nude as she touts the benefits of Carl’s Jr.’s au natural burger meat.

However, we have a feeling that the viewer’s focus will be on a different kind of bun, which has many speculating how kid appropriate this ad is for Super Bowl Sunday.

We have a feeling that moms and dads will much rather have their media savvy children see what the world was like before the Internet boomed in this adorable car ad.

HollywoodLifers: what do you think: is this Super Bowl ad going to sink or soar? Let us know!

— Jordyn Shaffer