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Target Teams Up With Lilly Pulitzer For New Collaboration

Wed, January 7, 2015 3:32pm EDT by Katrina Mitzeliotis 2 Comments
courtesy of Target

Get ready to see Target all decked out in Lilly’s signature prints come spring! From clothing to shoes, accessories and even home goods, everything is going to feel very Palm Beach — and we can’t wait.

The Lilly Pulitzer brand is known for their pretty-in-flamingo-pink prints and floral patterns dreamed up by the designer herself — a Palm Beach princess with a flair for feminine fashion. Back in the day her designs were reserved for the socialite set — but come April, now everyone can own a piece of the brand — and at a sweet price point, thanks to their collaboration with Target!

Lilly Pulitzer & Target Collaboration — All The Details:

Target teamed up with the brand on a major collaboration, which includes everything from clothing and swimwear to covetable accessories, (like a straw beach bag), to home goods and cosmetics — and everything stays so true to Lily’s signature aesthetic.

We got a chance to check out the new line on Jan. 6 when the brand unveiled the designer collaboration with a very Palm Beach event in NYC at the Pool Room in the Four Seasons Restaurant in NYC — and trust us when we say it is oh-so-Lilly. The collaboration did an amazing job at recreating the iconic prints — and at such a sweet price point, too. If you are a fan of the brand than you are going to die for the designs — and even if you aren’t one who revels in the thought of a flamingo pink and kelly green floral wrap dress, don’t rule the collection out. From linens to towels and decorative votives, the home goods are too good to pass up and can instantly transform any space into the ultimate summer soirée.

Other notable, very wearable items included a slew of pretty, printed scarves, (which could also double as a great sarong or a head wrap), and necessary summer accessories, like a straw beach bag and sandals. The prints really came alive on the swimwear, thanks to the modern, high-waisted silhouettes that gave the prints a refreshing twist.

Want to score some items from the new collection? Well, mark your calendars! The collab is set to launch April 19 in the US, Canada, and on the Target website.

Are you excited for Target’s latest collaboration?

Katrina Mitzeliotis