The songstress is adding another title to her resume — global ambassador for PUMA! Get the scoop & SHOP her sporty look, just in time for #Shoesday.
Rihanna, 26, is known for her sporty sense of style, so it comes as no surprise to see her team up with PUMA. As global ambassador for the brand, (a multiyear partnership that will kick off in January 2015), the star will be the face of the women’s training category. RiRi approaches fashion in a unique way — and we can’t wait to see how she infuses her signature flare in this partnership! Get ready for cool styles, sexy campaigns and so much more!
Rihanna’s Puma Partnership — All The Details:
“It’s great to find a brand that celebrates strength and individuality. I couldn’t think of a more perfect partner to collaborate with as a creative director. I’m excited for you to see what Puma and I come up with,” the songstress said regarding the new partnership.
Get Rihanna’s Sneakers — SHOP Her Sporty Look:
RiRi is so hands-on that she will also take on the role of creative director for PUMA’s women’s training category — and that means she will have a hand in influencing the upcoming collections! We can’t wait to see what she dreams up. The star was so excited about the news that she took to Instagram on Dec. 16 to share a shot of her “signing on the dotted line,” all while wearing a pair of custom PUMA sneakers.
Want to get her look? You can SHOP for a similar pair of Basket sneakers HERE for $70.
Whether you wear them casually with sweats or jeans or pair them with a dress or skirt, the options are endless — and considering how trendy the sneaker craze is right now it is the perfect time to try the look.