Diane von Furstenberg, fashion legend, is bringing her brand to reality television. ‘House of DVF’ follows a group of young girls, vying to become the next DVF girl, and Diane told HollywoodLife.com all about the fierce competition. Read on for her exclusive interview!
The last time Diane von Furstenberg brought her iconic Manhattan showroom to primetime was on The Hills spinoff, The City. Whitney Port “worked” at DVF, walking through the impressive glass doors everyday, but Diane assures us that her new series will be much more real.
Diane von Furstenberg’s New Reality Show Will Be Nothing Like ‘The City’
Diane von Furstenberg invited HollywoodLife.com to her incredibly eccentric chic showroom and penthouse offices in NYC’s Meatpacking District, and the first thing she told the room was that House of DVF, her new competition series, will be absolutely nothing like The City.
While MTV starlet Whitney walked in and walked out, Diane’s slew of competitors will walk in and they don’t even know what they’re in for.
The girls, all 25-years of age and under, are fighting to become the next brand ambassador, but do they have what it takes to work under the fashion icon?
‘House Of DVF’: Diane von Furstenberg Interview
One contestant tells HollywoodLife.com EXCLUSIVELY that Diane actually took the girls under their wing and was quite nurturing.
“That’s the way I am. I’m a Jewish mother,” Diane laughs, telling HollywoodLife.com‘s Senior Entertainment Editor, Elizabeth Wagmeister and News Editor, Emily Longeretta, “I wanted to create something different, and I think it is something different because it empowers woman, and that’s what matters to me.”
As we chatted with her, whilst sipping champagne and couldn’t help but notice her VIP Studio 54 plaque, the fashion designer told us why she decided to bring her empire to reality TV.
“It just happened, and all of a sudden, it was the right thing and the right idea and we just did it,” Diane exclusively says.
As for her favorite Hollywood style icon? (We had to ask!) — “I still like Angelina Jolie!”
House of DVF premieres Nov. 2 (10/9c) on E!
HollywoodLifers, are you excited for Diane’s show? Let us know if you’ll be tuning into the competition!
— Interview by Elizabeth Wagmeister and Emily Longeretta