Congrats, Karlie! The supermodel, fashion and beauty icon is the new face of L’Oreal Paris! We think this is a fantastic partnership! Get to know more about the new face of L’Oreal below!
Karlie Kloss posted a video on her Instagram on Sept. 24, revealing she is the newest face of the brand. She wrote: “Dreams do come true ❤️ I have worked hard my entire career to say, #BecauseImWorthIt. Thank you for believing in me @lorealparisfr @lorealparisusa.” The brand also confirmed the announcement to HollywoodLife.com.
Karlie Kloss For L’Oreal Paris — Supermodel Is New Brand Ambassador
The supermodel will start to appear in advertising campaigns towards the end of 2014. We can’t wait to see more images!
Karlie Kloss — Get To Know Her
Read this Q&A with Karlie to get to know more about the new L’Oreal Paris spokesperson!
Tell us about your favorite L’Oreal Paris products?
“Skincare is key for me. The L’Oreal Paris Youth Code Texture Perfector Serum Concentrate keeps my skin healthy and even. For my hair, I love the L’Oreal Paris Advanced Haircare Volume Filler Shampoo and Conditioner. My hair has taken a beating throughout the years, so it helps plump it up — and it smells really good. For eyes, L’Oreal Paris Infallible Lacquer Liner 24H is great.”
When do you feel most confident?
“I always feel really confident after a great workout. I don’t know if it’s the endorphins or the thought of overcoming a challenge, but I love the feeling of challenging my strength and pushing myself.”
What are your beauty secrets?
“Taking care of myself on the inside is so important. Beauty is about more than secret products and regimens. Eating healthy, nutritious foods and exercising on a regular basis is what helps me feel beautiful, strong and confident.”
Who is your beauty icon?
“Audrey Hepburn. She was a stunning woman and true beauty icon. She so seamlessly went between feminine style and tomboy looks. She was truly a timeless beauty.”
Do you think Karlie is perfect as the new face of L’Oreal Paris?
— Dory Larrabee