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Urban Outfitters Apologizes For Selling Bloody Kent State Sweatshirt

Mon, September 15, 2014 11:18pm EDT by 5 Comments
Urban Outfitters Kent State Sweatshirt
Courtesy of Urban Outfitters

Urban Outfitters sold a faux blood-stained Kent State sweatshirt online — and many were understandably outraged! After public outcry that the item was in very bad taste considering the 1970 Kent State shooting, Urban Outfitters has apologized.

How did NO ONE at this mega-retailer realize this would be extremely offensive? Urban Outfitters apologized on Twitter on Sept. 15 for “any offense” that their bloody-looking sweatshirt caused. The company says they never intended “to allude to the tragic events.” Are YOU upset about this?

Urban Outfitters Sells Bloody Kent State Sweatshirt and Apologizes

The devastating story is a famous one. In 1970, four unnamed students died after being shot by the Ohio National Guard during a protest of the Vietnam War. 

34 years later, Urban Outfitters enraged the public by selling a $130 Kent State sweatshirt online that looked like it was covered in blood splatters. The sweatshirt’s description on Urban Outfitter’s website read as follows, according to E Online: 

“Washed soft and perfectly broken in, this vintage Kent State sweatshirt is cut in a loose, slouchy fit. Excellent vintage condition. We only have one, so get it or regret it!” 

Urban Outfitters Apologizes: Didn’t Mean To ‘Allude To Tragic Events’

Needless to say, many people were hurt and outraged. The sweatshirt has now been removed from their site and the company took to Twitter on Sept. 15 to say sorry. In a twitlonger, Urban Outfitters said:

“Urban Outfitters sincerely apologizes for any offense our Vintage Kent State Sweatshirt may have caused. It was never our intention to allude to the tragic events that took place at Kent State in 1970 and we are extremely saddened that this item was perceived as such. The one-of-a-kind item was purchased as part of our sun-faded vintage collection. There is no blood on this shirt nor has this item been altered in any way. The red stains are discoloration from the original shade of the shirt and the holes are from natural wear and fray. Again, we deeply regret that this item was perceived negatively and we have removed it immediately from our website to avoid further upset.”

We gotta admit, we’re pretty shocked that this sweatshirt somehow made it all the way to UO’s website. It’s VERY clear that it’s in poor taste and totally offensive. Are YOU offended by this sweatshirt, HollywoodLifers? Let us know.

— Megan Ross

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