Jessica Simpson announced the release of her next fragrance, ‘Jessica Simpson,’ to be launched in August, to ‘Women’s Wear Daily’ on June 27. This fresh and floral fragrance promises many surprises as it is directly inspired by Jessica’s style and personality.
Jessica Simpson, the gorgeous 33-year-old actress and creator of the brand Jessica Simpson, excitedly explained the significance and importance of her new fragrance’s name choice to WWD: “When it’s just my name, my heart is definitely in it. There were things about this fragrance that took me to a different place. It was exciting. It’s more sophisticated. It’s a little mature.” Keep reading to learn more about the new scent!
Jessica Simpson’s New Perfume ‘Jessica Simpson’ — A New Adventure With Namesake Fragrance
This perfume is Jessica’s personal way of bringing a change to her brand and showing that she has evolved since her reality show days.
Jessica released her first fragrance, “Fancy,” gear towards a younger audience, in 2008. This new scent is aiming for a bit of an older clientele, with notes of citrus, clementine, nectarine, pomegranate, jasmine, orange flower, vanilla bean, sandalwood, and driftwood.
“We were just throwing out different ideas and different names, and I said, ‘Why don’t we do something with just my name?’ There has to be a way to just do that because we’re doing it in the rest of our business. It was a fun meeting because I got to have the reins, and I really got to control it and do what I wanted to do.”
A Personal Fragrance For Jessica Simpson
A new Jessica signifies a new fragrance, and this signature scent really corresponds to her evolution as a real, mature woman.
Jessica describes the fragrance as being “a mixture of everything that I grew up loving. I am one of those people that part of who I am is doing a lot of reminiscing. It’s also definitely looking forward, so it’s kind of combining those two different elements and where I’m at right now and where I was. If the children reminisce about certain moments of their lives, I want them to one day be able to reminisce about me and be life, that’s what Mom smelled like.”
On the whole, this fragrance carries significance for Jessica — grouping her past, present and future, and we can’t wait to try it out!
How about you, HollywoodLifers?
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