LeVar Burton Raises 1 Million In 1 Day To Revive ‘Reading Rainbow’

Thu, May 29, 2014 2:06pm EST by 1 Comment
LeVar Burton Reading Rainbow Kickstarter
Courtesy of PBS

LeVar Burton is desperate to bring back the beloved children’s series ‘Reading Rainbow,’ in hopes of introducing reading to a new generation. Thanks to a Kickstarter campaign, he has already raised $1 million to put towards the show!

LeVar Burton, 57, was the host of Reading Rainbow, a show that introduced reading to children and highlighted how much fun learning could be. The series was cancelled in 2006, but LeVar is determined to bring the show back and has enlisted the help of parents everywhere by launching a Kickstarter campaign that promises to provide a free version of the new episodes to low-income school programs.

LeVar Burton Is Bringing Back ‘Reading Rainbow’

If you watched Reading Rainbow as a child, you know how important the show’s message was. Reading is FUN!

The show’s host, LeVar, strongly believes that the new generations deserve the same lesson, and he is passionate about bringing the series back.

LeVar started a Kickstarter campaign in hopes that fans and viewers would chip in to fund the show’s return. His goal? To raise $1 million by July 2.

He succeeded in less than 24 hours!

“It was my mother who taught me that, by picking up a book, I could ‘go anywhere’ and ‘be anything.’ Ever since Reading Rainbow began in 1983, I have dedicated myself to fostering a love of reading in children, just as my mother did for me,” LeVar wrote on the Kickstarter page.

LeVar’s plans for the show are amazing, too.

Not only does he want the show to return, he wants it to be available online for FREE for children with access to internet at home, school, and in libraries. He also wants to create a classroom version of the show, which will be made available to low-income schools at no cost. Awesome!

Reading Rainbow is back, for every child, everywhere… but you don’t have to take my word for it.”

Congrats, LeVar! We can’t wait to introduce Reading Rainbow to our little ones.

— Lauren Cox

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