Kanye West is a busy man. Yeezy has somehow found time to get married in another country during this Memorial Day weekend and drop a new single. The song, entitled ‘God Level,’ is featured on an Adidas commercial that was made for the 2014 World Cup tournament in June.
Kanye West, 36, is doing more than just preparing for the biggest wedding this year, he’s also managed to drop a new song entitled “God Level.” The song has been released as part of Adidas’ World Cup 2014 television advertisement.
Kanye West Releases New Song ‘God Level’ On Wedding Weekend — Listen
The advert is set to a backdrop of fast pace soccer action. In between each heart-racing scene you can hear the beat from Yeezy’s song and hear Kanye going in on the track, reports NME.com.
The campaign slogan for the hard-hitting soccer action commercial is “all or nothing.”
Global Brand Marketing Director of Adidas Football, Tom Ramsden, said: “The ‘all in or nothing’ campaign is all about putting it all on the line, giving everything to your passion and accepting nothing but the best.”
“This is a mentality which has defined Kanye’s career, making his music for the advert the perfect reflection of the attitude of ‘all in or nothing.’ Both Kanye and adidas are global leaders in their own fields, so it is a natural collaboration,” Tom explained.
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Kanye has been working overtime since landing in Paris with his wife Kim Kardashian. The two have already attended a star-studded brunch, and rehearsal dinner. Now they are preparing to take that big walk down the aisle.
It’s amazing to think that while Kanye was preparing for this huge event — he was also working on this latest track for Adidas. Get’em Yeezy!
What did you think about Adidas’ new advert featuring Kanye’s song HollywoodLifers? Let us know in the comments below.
– Bryant Perkins