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Ronald McDonald: Fast Food King Revamps His Look & Joins Twitter

Thu, April 24, 2014 3:25pm EDT by 4 Comments
Ronald McDonald Makeover McDonalds
Courtesy of McDonald's

Ronald McDonald has gotten a makeover! The king of fast food has ditched the overalls/hammer pant combo and opted for the most sleek, professional look that a clown can possibly have. Oh, and now he’s on Twitter, too!

Meanwhile, in news that will haunt the nightmares of coulrophobics (that is, people with a fear of clowns) everywhere, Ronald McDonald has a new look and it’s being splashed all over your social media feeds! Not only has the fast food giant granted their king a new wardrobe, but they’ve also given him the keys to their social media — on occasion. Read on for all the details on McDonalds’ newest move in social media — and to see what Ronald looked like in 1963. TRUST US — it’s worth a look.

Ronald McDonald: Face Of McDonald’s Gets A Makeover

McDonald’s unveiled Ronald’s new look on April 23 on their Twitter account — fittingly enough, since Ronald will occasionally be tweeting for the brand. He won’t have his own Twitter account, but he will occasionally be tweeting for them with the hashtag #RonaldMcDonald, as sort-of explained by McDonald’s below:

It’s probably smarter for the brand to keep Ronald from having his own Twitter account for now — after all, it would be pretty embarrassing for McDonald’s to launch a brand new Twitter account for him and for it to be a disaster with no followers. Furthermore, by having Ronald tweet under a hashtag, there’s the possibility of having #RonaldMcDonald trend given enough RTs and mentions from and to the clown himself.

Ronald has ditched the strange overalls/harem pant combo of yore in favor of a pair of cuffed pants, a striped rugby shirt reminiscent of Waldo (as in Where’s), and a blazer that he can throw on for when he’s feelin’ fancy.

Ronald McDonald Joins McDonald’s On Twitter

Oh, and here’s what Ronald looked like in 1963:

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Want to buy a Happy Meal, kids?

WATCH: Ronald McDonald’s’s metamorphosis:


What do you think of Ronald’s new look, HollywoodLifers? Will you have sweet dreams tonight? Is this a clever strategy on McDonald’s part or a waste of time?

— Amanda Michelle Steiner

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