The belle of the ball during the 2014 awards season, ’12 Years A Slave’ star Lupita is the newest face of mega beauty brand Lancôme, the brand announced on April 4.
Academy Award winning actress Lupita Nyong’o, 31, is not only talented, inspirational well-spoken, but she is also beautiful. That’s why Lancôme picked her as the new face of the brand. “I am particularly proud to represent its unique vision for women and the idea that beauty should not be dictated, but should instead be an expression of a woman’s freedom to be herself,” Lupita said in a press release.
Lupita Nyong’o For Lancôme — Actress Is New Brand Ambassadress
“I am truly honored to join the Maison Lancôme, a brand with such a prestigious history that I have always loved,” Lupita continued.
Lupita has worked with photographers Mert Alas and Marcus Piggott for the campaign, which will appear this summer.
Why Lancome Wanted Lupita
Françoise Lehmann, General Manager of Lancôme International, said in the release:
“Both talented and committed, true to her African beauty, and showing a great curiosity and open-mindedness in her career choices, Lupita is by essence the Lancôme woman. A strikingly beautiful and intelligent woman, serenely but strongly living her life her own way, Lupita has this special kind of aura both enlightening and deep.”
Xavier Vey, President of Lancôme USA also spoke highly of her:
“Lupita’s authentic inner and outer beauty, her exquisite grace, and true confidence represent today’s modern woman. Having Lupita as a Lancôme ambassadress will help support our mission in the U.S. market which is to speak to all women. Her rising star status is like a blooming rose; she is elegant and has an undeniable brilliance.”
Lupita is actually the fourth Lancôme ambassadress to win an Academy Award, following Julia Roberts, Kate Winslet and Penelope Cruz — all beautiful and talented women! We love it!
Are you happy Lupita is the new face of Lancôme, HollywoodLifers?
— Dory Larrabee