The singer is back as the face of the brand and he looks so cool posing in the campaign and in these behind-the-scenes shots — and there’s a lot more where that came from!
Justin Bieber, 20, jammed out in a slew of fashion-forward looks from the Adidas NEO Spring/Summer 2014 collection in this stylish shoot, and that’s not all! The Biebs is putting his professional foot forward and putting his energy into a really cool contest for fans to win the chance to have their video become the new NEO global social advertising campaign — how cool is that?
Justin Bieber’s Adidas NEO 2014 — Summer Campaign & Contest:
The #NEObiebermix challenge launched on March 19 and will continue for two weeks, giving fans the opportunity to get creative and mix Justin Bieber’s “Swap It Out” video with cool effects and exclusive photos.
Justin Bieber is known for his attention to detail — especially when it comes to his unique sense of style! Claire Midwood, Vice President of the adidas NEO Label, states: “NEO encourages teens to experiment with their style, and now we’re bringing music into the mix. For the very first time, the NEO Bieber Mix challenge will allow fans to take control and set the newest NEO looks to Justin Bieber’s music.”
Throughout the video Justin, rocks some totally cool looks. The clips that the fans are editing in their campaign videos feature Justin dancing backstage at the adidas NEO photo shoot. He’s wearing a white vest with his signature drop crotch/slouchy track pants, a NEO branded t-shirt with blue jeans, and, (of course!), kicks from the new Adidas NEO Spring/Summer 2014 collection. We think Justin was made for the NEO brand and looks awesome in the new clothing — and you can check out all the new campaign shots here!
— Sarah Lombard