Usually when people say ‘this is dumb’ they’re commenting on something they don’t care for, but no longer. Since Feb. 7 the phrase has been used to describe a peculiar new coffee shop in Los Angeles. Read all about L.A.’s latest coffee craze below!
A peculiar new establishment called Dumb Starbucks opened its doors on Feb. 7 in Los Angeles, by passing out free “dumb coffee” and “dumb ice coffee” to store patrons who waited in line for up to an hour for their personalized cup of “dumb joe.”
Dumb Starbucks Coffee Opens Its Doors
The owners of the instantaneously popular coffee shop have yet to be tracked down for comment. However, according to the Los Angeles Times, in a FAQ sheet located within the shop they explain what Dumb Starbucks is all about. “We are simply using their [Starbucks] name and logo for marketing purposes. By adding the word ‘dumb’ we are technically ‘making fun’ of Starbucks, which allows us to use their trademarks under a law known as ‘fair use.’”
Various celebrities have already checked out the little hole-in-the-wall shop, located at 1800 Hillhurst Ave. in Los Feliz, and some even made it a point to comment on Twitter and Instagram about their Dumb Starbucks experience.
Starbucks Not Happy With New L.A. Coffee Shop
Rainn Wilson of The Office checked out Dumb Starbucks, and shared his thoughts on Instagram: Welcome to @DumbStarbucks (on Hillhurst in Los Feliz, LA) it’s just like @Starbucks only DUMB!!!
As Forbes explains, “the whole thing is an elaborate goof on Starbucks culture. A list of ‘Frequently Asked Questions’ posted on premises compared the place to Weird Al Yankovic’s homage to Michael Jackson’s ’Beat It.’ Dumb Starbucks, you, see, is the ‘Eat It’ of $6 coffee drinks.”
Whoever the owners are, they might be in for a brewed awakening, as Starbucks is obviously not too happy to have their logo and name copied.
“We are aware of the store, it is not affiliated with Starbucks,” said a spokesman for Starbucks in e-mails to The Washington Post. “We are evaluating next steps and while we appreciate the humor, they cannot use out name, which is a protected trademark.”
What do you think, HollywoodLifers?
– Bryant Perkins