American Apparel has found themselves in a hairy situation — literally. The brand loves to stir up controversy with their ad campaigns, but this time they managed to do just that with their use of mannequins! How do you feel about their latest window display?
While retailers are gearing up for Valentine’s Day by advertising frilly lingerie and jewelry, painting a big, fluffy red portrait of the holiday, one brand has decided to take an entirely different approach, which they consider to be more realistic — and it’s stopping people right in their tracks! American Apparel has decided to show off their relatively sheer collection of bras and underwear by using mannequins that have visible nipples — and a distracting amount of hair down there.
American Apparel’s Mannequins With Pubic Hair:
The American Apparel store on East Houston in NYC is currently displaying the controversial mannequins — and considering that they are decked out in white, sheer undergarments the main visual is definitely the untamed pubic hair that each figure possesses. Now we’re not talking about a groomed landing strip — these mannequins possess full on bushes. All of the mannequins are brunettes and they are all wearing glasses.
District Visual Manager Dee Myles explained the decision behind using the mannequins to the Observer, saying that the display is meant to: “bring rawness and newness to a holiday thought of as a romantic Hallmark holiday. . . by exploiting the lust of Valentine’s Day,” she said, saying that it’s important to “have instances spark up curiosity and conversation about what we deem beautiful and sexy.”
Do You Agree With The Use Of Mannequins With Unruly Pubic Hair?
While the image definitely seems to take away from the clothing and seems very provocative, the brand claims that they are trying to open a conversation about the concept of beauty in our society — but is it really their battle to fight? At the end of the day, it seems like American Apparel is just using another shock tactic — when really, we’re sure they are mainly concerned with selling clothes.
However, will this make you ditch your razor? Is this just signifying a new pubic hair trend? In 2011, the brand found themselves in a controversial situation after featuring a model with pubic hair in sheer underwear. Since then, many celebrities have spoken out in support of pubic hair. What do you think? Do you think the brand will succeed in their mission to redefine the common misconceptions about beauty in our culture or do you think this was just another bold, controversial move?