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Rihanna Calls Her New Balmain Campaign ‘Brilliant’ — Watch

Thu, January 2, 2014 5:56pm EDT by 14 Comments

Go behind-the-scenes with RiRi herself as she gushes about her latest gig — as the face of Balmain!

Rihanna is nothing short of a fashion icon at the moment — so who could be better to front the edgy Spring 2014Balmain campaign? Rihanna and creative director of BALMAIN Paris, Olivier Rousteing, admire each other and are great friends, too! Both RiRi and Olivier were quick to share their excitement behind the scenes on set — and you can see it all unfold here.

Rihanna’s Balmain Video — Her Campaign Shoot:

RiRi is all smiles backstage at the Balmain campaign shoot and she had nothing but wonderful things to say about the designer and the new line! “Everything we have done together has been amazing,” RiRi says about her pal, Olivier. “Now we get to shoot Balmain which is freaking epic! Balmain has been a friend that I’ve loved for so long and now, to actually get to work with him…it’s brilliant!” Rihanna was obviously having a blast because she told the cameras: “we had fun today…we had so much fun” — well, it sure looked like it!

Olivier’s Thoughts on Why He Chose Rihanna:

“Dreams do come true… When the woman that inspires you wears your creations, your vision feels complete. Not compromising, fresh, modern, the icon of my generation, Rihanna embodies my vision of Balmain in this new campaign. In front of the camera, she makes you feel like she is the only girl in the world,” said Rousteing. “A few months ago, she came to the studio and from that; I wanted to create all this collection around her. She mixes fashion with music & I think my collection is based around that.”

He had nothing but compliments for our girl RiRi, continuing on to say: “I just think, she’s this girl that everybody knows…she’s boyish, she’s strong…she’s powerful — she knows how to mix beauty– she’s the new icon.”

We couldn’t agree more. What do you think of her campaign?

— Olivia Elgart

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